Paper Packaging in Practice: The Koehler Cat Concludes Its Tour

The cat is back from summer break —and kicking off the next leg of our #PackItInPaper roadshow, all about paper-based packaging.

At retailers, brands, and industry sites across Germany, the cat shows how recyclable packaging already works today.

Why does this matter right now? The EU packaging and packaging waste regulation PPWR poses major challenges for packaging. Time for a new chapter.

Today’s stop: Papierzentrum Gernsbach, where tomorrow’s paper experts are being trained. Here they explore and refine the high-tech material that can be recycled up to 25 times —a true circular economy champion in the world of packaging.

Watch how paper-based packaging supports brands’ sustainability goals and visit our website

Today we’re in Polch at Griesson – de Beukelaer to uncover the hidden potential of a layer that usually goes unnoticed: secondary packaging. In this episode of #PackItInPaper we’re looking at how one strategic shift can change the way we think about recycling.

You don’t need to reinvent your whole packaging solution to drive the circular economy. Sometimes, the biggest changes start with the smallest adjustments.

Curious how a paper-based fix delivers that kind of impact for food packaging?

Watch the full episode to see the numbers behind it – and find out more on our website

What’s the real test for the next generation of recyclable packaging solutions?

In this episode of #PackItInPaper, we’re heading to Mülheim an der Ruhr, the home base of Aldi Süd. We are here to uncover the hidden challenges of making paper-based packaging mainstream. It’s not just about the material on the shelf—it’s about what happens when the production line never stops.

For packaging manufacturers and suppliers, the road to a true circular economy takes more than good intentions. We’re looking at how food packaging solutions have to evolve to meet the demands of the packaging and packaging waste regulation (PPWR) without slowing down production or cutting corners on efficiency.

Can paper-based packaging really match the reliability of traditional materials while ensuring full recyclability? Yes, it can. Flexible packaging paper is an excellent drop-in solution for plastic films on existing packaging lines.

Join us to see how waste reduction goals hold up in the real world of food packaging.

Why does a packaging solution that works perfectly in one country fail in another?

In our series #PackItInPaper – Recycling Packaging Made Easy!, we’re exploring the hidden complexity behind food packaging for global retailers. It’s not just about the material; it’s about the invisible infrastructure that decides whether recycling actually works.

We’re uncovering why a solution that thrives in one market can fall apart in the next. The key to a true circular economy isn’t one perfect design – it’s a flexible strategy.

Can paper-based packaging solutions really adapt to local realities while still meeting global standards?

Join us in Viersen at Mars to find out what it takes to make food packaging solutions for a connected world.

Sometimes, the biggest challenge in recyclable packaging innovation isn't innovation at all.

The most successful changes are often the ones consumers barely notice.

Behind every familiar product on the shelf is a careful balancing act: evolving expectations, improving recyclability, and the need to protect something that took decades to build – like the iconic brands of Bahlsen Group.

Join the Koehler cat in Hannover for this stop on our roadshow #PackItInPaper. We’re looking at a challenge, brands and packaging suppliers across industries are facing right now, especially in food packaging.

Watch the video to find out why “same same” can beat “different” and see more on our website

New packaging isn't just about innovation. It's also about coordination—within a complex network of independent player.

From concept to consumer

Why does rolling out a new packaging solution feel like a puzzle with countless pieces?

Today’s we’re digging into the challenges of getting paper-based packaging from concept to consumer. It’s not just about the material – it’s about navigating a complex network of independent players who each hold a key to the market.

The path to a true circular economy isn’t just about innovation—it’s about coordination. Every step of the value has to align, from the initial production to final purchase.

Ready to solve the packaging industry’s puzzle?

So can you cut waste and boost recyclability without an expensive machinery overhaul?

For manufacturers and suppliers in general, there’s a third factor at play: time. Every second of downtime makes a seamless transition more difficult.

Our roadshow #PackItInPaper is heading to Bremen, where we visit Mondelez to exchange ideas about future-proof packaging solutions.

Join us to find out what matters most to Mondelez when it comes to the packaging of the future.

What if the "simplest" packaging solution is actually a masterclass in complexity?

On our roadshow #PackItInPaper we’re peeling back the layers of the everyday to reveal the hidden science behind the packaging industry. What looks simple on the shelf turns out to be a high-stakes challenge for packaging manufacturers.

Elmshorn is Germany’s rolled-oats capital and home to the popular Peter Kölln brand. We look at how to build a paper-based packaging system that holds up to the toughest demands of the circular economy – while keeping your favourite breakfast crunchy.

It’s a story of balancing acts, hidden barriers, and the clever dance between materials. The answer isn’t just in the design; it’s in the details you never see. Curious yet? Watch the video and see how paper pulls it off.

How to make high-end packaging solutions shine without the plastic.

On our roadshow #PackItInPaper we’re challenging a common assumption about premium food packaging. Why do so many consumers still associate brilliance and luxury with plastic, when the answer might be hiding in plain sight?

We’re stopping in Berlin, where Storck makes life sweet. Here we talk about paper-based packaging that catches the eye, elevates the brand, and is fully recyclable.

See how the circular economy is redefining what high-end packaging looks like. The future of food packaging is more dazzling than you think

Ready to see the magic behind the shine? Watch the video and see paper-based packaging sparkle.

Where do tomorrow's packaging solutions actually get their start? Not on the production line – in the research lab.

Next stop: the PTS Institut für Fasern und Papier (Institute for Institute for Fibers and Paper) in Heidenau, where experts research, test, and fine-tune paper-based packaging materials long before they reach a shelf — with recyclability and PPWR compliance built in from day one.

We sat down with Dr. Thorsten Voß, Managing Director of PTS, to talk about what it really takes to make fibre-based packaging work in practice – not just in theory.

What separates "recyclable in theory" from "recyclable in reality"? Tune in to find out.

The paper journey doesn’t end at the bin—it’s just the beginning of a new life.

At the final stop of our roadshow Pack It InPaper, we’re visiting the heart of the packaging industry’s transformation: the Koehler paper mill in Greiz. This is where the magic happens, where wastepaper goes through a proprietary in-house process, including deinking, to become unrivaled premium paper. The raw material for tomorrow’s premium packaging solutions.

We’re exploring the critical question: How do we ensure paper-based packaging doesn’t just disappear, but re-enters the circular economy as a high-quality input for something new?

It’s not just about collecting; it’s about design, sorting, and the invisible science that keeps packaging solutions in the loop. From manufacturer to supplier, every step matters.

Join us to see the full circle in action. The future of sustainable packaging isn’t just about creating less waste—it’s about making sure nothing is ever truly wasted.

Ready to see the journey complete? Watch the video and visit our website to binge all episodes of our roadshow