Paper can do more—and so can we

For several years now, many consumer brands have been turning to recyclable paper as a packaging material. But the potential is even greater.

This time, our journey takes us to Ulm. Major retail companies help determine which packaging makes it into everyday life—and thus also how resources can be conserved. Together with retailers, brand manufacturers, and the food retail sector, we have already made significant progress.

In our second episode, we show why collaboration across the entire value chain is crucial for reducing packaging waste and strengthening the circular economy.