Local conditions and global standards

What if the "simplest" packaging solution is actually a masterclass in complexity?

On our roadshow #PackItInPaper we’re peeling back the layers of the everyday to reveal the hidden science behind the packaging industry. What looks simple on the shelf turns out to be a high-stakes challenge for packaging manufacturers.

Elmshorn is Germany’s rolled-oats capital and home to the popular Peter Kölln brand. We look at how to build a paper-based packaging system that holds up to the toughest demands of the circular economy – while keeping your favourite breakfast crunchy.

It’s a story of balancing acts, hidden barriers, and the clever dance between materials. The answer isn’t just in the design; it’s in the details you never see.

Curious yet? Watch the video and see how paper pulls it off.