New Packaging with a Familiar Feel

Sometimes, the biggest challenge in recyclable packaging innovation isn't innovation at all.

The most successful changes are often the ones consumers barely notice.

Behind every familiar product on the shelf is a careful balancing act: evolving expectations, improving recyclability, and the need to protect something that took decades to build – like the iconic brands of Bahlsen Group.

Join the Koehler cat in Hannover for this stop on our roadshow #PackItInPaper. We’re looking at a challenge, brands and packaging suppliers across industries are facing right now, especially in food packaging.

Watch the video to find out why “same same” can beat “different” and see more on our website